Privacy Policy

1. Information We Collect

We may collect the following types of information:

• Photos and images you upload or capture within the app for processing by our AI features.
• Device information such as device model, operating system version, unique device identifiers, and mobile network information.
• Usage data including app interactions, features used, session duration, and crash logs.
• Purchase information related to subscriptions and in-app purchases, processed through Apple's App Store. We do not collect or store your payment card details.
• Advertising identifiers (IDFA) if you grant permission through Apple's App Tracking Transparency prompt.

2. How We Use Your Information

We use the collected information to:

• Provide, operate, and improve the Service and its AI-powered photo features.
• Process your transactions and manage your subscriptions.
• Analyze usage patterns to enhance user experience and develop new features.
• Send important service notifications and updates.
• Detect, prevent, and address technical issues and fraud.
• Comply with legal obligations.

3. Photo Data and AI Processing

Photos you submit are sent to our servers and processed by our AI systems to deliver the features of the Service. Uploaded photos are stored on our servers only for the duration of processing and are automatically deleted within 24 hours after the processing is complete.

We do not use your personal photos to train our AI models without your explicit consent. Your photos are not shared with third parties except as strictly necessary to provide the Service (e.g., cloud infrastructure providers that host our processing servers).

AI-generated results may be stored on our servers to allow you to access them within the app. You may delete your generated content at any time through the app.

4. Third-Party Services

We use the following third-party services that may collect information:

• Firebase (Google) — analytics, crash reporting, and remote configuration.
• Amplitude — product analytics to understand how users interact with the app.
• RevenueCat — subscription and in-app purchase management.
• AppsFlyer — mobile attribution and marketing analytics.
• Apple App Store — payment processing for subscriptions and purchases.

Each third-party provider operates under its own privacy policy. We encourage you to review their respective privacy policies for details on how they handle your data.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your data only in the following cases:

• With service providers who assist us in operating the Service, subject to confidentiality obligations.
• When required by law, legal process, or governmental request.
• To protect the rights, property, or safety of Etora AI, our users, or the public.
• In connection with a merger, acquisition, or sale of assets, with notice to you.

6. Data Retention

We retain different types of data for different periods:

• Uploaded photos — deleted from our servers within 24 hours after processing.
• AI-generated results — retained until you delete them or your account is terminated.
• Account data — retained for the duration of your use of the Service, and for up to 12 months after account deletion to comply with legal and financial obligations.
• Analytics and usage data — retained in aggregated or anonymized form for up to 24 months.
• Purchase records — retained as required by applicable tax and financial regulations.

When data is no longer needed, it is securely deleted or anonymized in accordance with our internal data management practices.

7. Data Security

We implement commercially reasonable technical and organizational measures to protect your information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

The Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take steps to delete it promptly. If you believe a child under 13 has provided us with personal data, please contact us at [email protected].

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Request correction or deletion of your personal data.
• Object to or restrict certain processing of your data.
• Request portability of your data.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

10. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know — you may request details about the categories and specific pieces of personal information we have collected about you.
• Right to Delete — you may request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out — we do not sell your personal information. If this practice changes, we will provide a clear opt-out mechanism.
• Right to Non-Discrimination — we will not discriminate against you for exercising your CCPA rights.

To submit a CCPA request, please contact us at [email protected]. We will verify your identity before processing any request.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using the Service, you consent to the transfer of your information to such countries. We take appropriate safeguards to ensure your data remains protected in accordance with this policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will revise the "Effective date" at the top of this page. We encourage you to review this policy periodically. Continued use of the Service after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

[email protected]